Callie’s Hot Little Biscuit
Social Media & Marketing
As a Marketing and Social Media Intern for Callie’s Hot Little Biscuit, I created content that followed the company’s established brand identity and voice. My responsibilities included designing social media posts using existing brand colors, typography, and visual guidelines, as well as scheduling and managing content through Sprout Social. The role focused on maintaining consistency across platforms while engaging with the brand’s audience online.
Inside the details
I followed Callie’s Hot Little Biscuit’s established brand system: including color palette, typography, and lifestyle/product imagery to create cohesive Instagram stories, reels, and posts, while maintaining the brand voice across content, scheduling, and audience engagement.