Greenleaf Organics
organic. fresh. clean
Greenleaf Organics is a speculative branding project for an organic market in Charleston. The identity emphasizes sustainability, freshness, and community through a playful yet structured visual system. Deliverables included a logo suite, typography system, packaging concepts, storefront mockups, and marketing applications to show how the brand lives across physical and digital spaces.
Inside the details
I created Greenleaf Organics for a younger, trend-forward audience, using a bold but limited color palette to keep the brand feeling fresh, clean, and modern. I extended the playfulness through typography, incorporating rounded forms and custom details like the leaf-inspired “a” in the logo. From there, I built a full brand kit and applied the system across storefront, packaging, and social to create a cohesive, engaging brand experience.
